Sometimes, when something is awful, it is really offal.
I really like a good pate, yum, I had some fantastic treats up in Maine.
Dog food varies tremendously, but this is an amusing test. The pdf makes no note of the fact that it was done on new year's eve and likely as a lark with little control or seriousness. Maybe I missed such a note. I will double check.
We have all been desensitized to disgusting material in the last decade. Insects are next, it is underway.
The suggestibility of humans is astounding, and can be used for good or ill.